Robin Rich, Senior Brand Marketing Manager for Wrangler Western, will be the keynote speaker when the class of 2022 is honored at the Wrangler COWGIRL 30 Under 30 Empowered Gala that takes place at Hotel Drover in the historic Fort Worth Stockyards on March 4, 2022.

An iconic and highly respected industry executive who joined Wrangler back in the early 90s, Rich is a leader in Western fashion and a champion of women earning a living across all facets of the Western industry.  She will address an invited audience of present and past recipients and invited guests who are gathered to celebrate the achievements of young women in the Western industry.

“I am honored to be a part of this prestigious event,” says Rich.  “As a 30+ year professional in this business, I am continually impressed by the talented women in our industry.  Wrangler has provided me a career second to none in the world of Western marketing.  I look forward to sharing some of my experiences with this esteem group of women coming up in the industry.  Long Live Cowgirls!”

An advocate for women in moving Wrangler products to better cater to its female audience segment, Rich began working in the early 2000s on what she calls one of the most exciting projects of her career:  The Ultimate Riding Jean collection.  Partnering with the American Quarter Horse Association, she spearheaded Wrangler’s efforts to develop women’s riding jeans that fit, don’t chafe, and look good both on the ground and in the saddle.

In addition to her passion for collaborative product development, Rich has honed a sharp eye to identifying and mentoring talent making her the perfect choice to offer encouragement to the 30 Under 30 classes, both past, and present.

The Empowered Gala will take place amidst the rustic-luxe grandeur of The Barn, Hotel Drover’s warmly appointed and intimate special events venue. Honorees of the COWGIRL 30 Under 30 class of 2022 will be treated to a Hotel Drover veranda champagne reception and red-carpet entry beginning at 6:00 PM, followed by the Empowered Gala inside. Guest speakers will include event sponsors from COWGIRL, Wrangler, Montana Silversmiths, Charlie 1 Horse Hats, Durango Boots, Cavender’s, and The Cowboy Channel.  

A private live concert featuring Big Sky recording artist Stephanie Quayle will begin at 9:00 PM.

The mission of COWGIRL 30 Under 30 is to seek out and publicly recognize young women who are making a name for themselves within the Western industry. Whether they be corporate executives, professional athletes, media professionals, performers, or working cowgirls, it is COWGIRL 30 Under 30’s aim to shed light and show just how vital these young and talented women are to its industry. COWGIRL 30 Under 30 also strives to create and grow a network of individuals who can serve as role models and mentors for the future leaders of our industry.

Learn more about the COWGIRL 30 Under 30 at cowgirl30under30.com and cowgirlmagazine.com.