Finding exceptional talent in the expansive Western industry is not just possible—it’s a guarantee. From agriculture to media, corporate boardrooms to rodeo arenas, hardworking, dedicated, and ambitious young women are making their mark in every corner of this dynamic world. Their drive and contributions inspire a sense of pride and admiration, showcasing the unique spirit of the Western way of life.

The real challenge isn’t discovering this talent—it’s narrowing it down. Each year, COWGIRL takes on the rewarding task of selecting just 30 extraordinary individuals to represent the COWGIRL 30 Under 30 program. These young women are innovators, leaders, and trailblazers who open doors for others, share their enthusiasm, and embody the qualities that keep the Western industry thriving.

Now in its sixth year, COWGIRL is proud to introduce the COWGIRL 30 Under 30 Class of 2025. This year’s recipients continue the legacy of excellence, showcasing the determination and passion that define the next generation of Western leaders.

The 6th Annual Wrangler COWGIRL 30 Under 30 Empowered Gala will take place on Friday, April 10, 2025, at Live! by Loews in Arlington, Texas. This celebration is part of the newly introduced COWGIRL 30 Under 30 Conference, a 3-day series of events honoring the Class of 2025, past recipients, and special guests, April 10-12, at Live! By Loews, Arlington, Texas.

Congratulations, Class of 2025! It is an honor to introduce you to many of your peers and those in the industry who will look to you as leaders in this wonderful community we all know and love.

Alex Schroeder

Field Force Excellence & Training | Syngenta Crop Protection

Growing up on a small family farm and equine operation in Illinois, Alex experienced the joys and challenges of agricultural life. Rodeoing across the country with her family ignited her passion for exploration and sharing the stories of rodeo and agriculture, further fueled by her involvement in FFA. After earning degrees in Agriculture Economics and Plant & Soil Science, as well as a Master’s in Agriculture Economics, Alex joined Syngenta Crop Protection. As Field Force Excellence & Training Lead, she develops and inspires leaders while advocating passionately for agriculture and lifelong learning.

Allison Welling

Executive Assistant & Equine Communications | Teton Ridge

Allison Welling’s journey into the Western world began with childhood horse riding lessons—a passion her parents dismissed as “just a phase.” That phase turned into a lifelong devotion to bridging rural and urban communities. As a first-generation college graduate, she moved from Reno to Texas, immersing herself in the Western industry. Starting as a loper in the cutting horse world, she joined Teton Ridge, where she is now Executive Assistant to the General Manager and part of the Communications team. Passionate about community, she also founded the Weatherford Run Club in 2024.

Allysa Spierings

WRBC Team U.S.A Director and Instructor | Woman’s Ranch Bronc Championships

Allysa Spierings, a World Champion ranch bronc rider and horse trainer in Missouri, grew up on a performance horse ranch in Wisconsin and began competing at a young age. She moved to Missouri to pursue rodeo, working in sale barns, cow-calf operations, and running her own business, Straight Arrow Equine. Transitioning from bull riding to ranch broncs in 2019, she joined the Women’s Ranch Bronc Championships (WRBC), becoming a 3-time World Champion at Cheyenne Frontier Days. As WRBC’s U.S. director, Allysa teaches internationally, inspiring young women to blaze their own trail.

Alyssa Logan

Assistant Professor, Horse Judging Team Coach | Middle Tennessee State University

Alyssa is a scientist, educator, coach, and equestrian, serving as an Assistant Professor and Horse Judging Team Coach in the Horse Science Program at Middle Tennessee State University. She teaches, advises graduate students, conducts research, and coaches. Alyssa also judges AQHA and NRHA events and competes in ranch and reining shows. Passionate about bridging academia and the equine industry, her research focuses on exercise training methods promoting healthy performance horses. She emphasizes hands-on, engaging learning in her classes, building on her 4-H and NRHA background from southeastern Michigan.

Baleigh Rollins

Western Wedding Photographer, Magazine Owner | Western Wedding Magazine

When not sorting cattle on the family ranch, Baleigh travels the country capturing Western love stories through Baleigh Creed Photo, celebrating the ranching lifestyle cherished by many, including her own family. She also founded Western Wedding Magazine, a platform empowering cowgirl bride and connecting vendors in the Western wedding industry. Through her work, Baleigh showcases the rich traditions of Western life, from historic ranches to generational family farms. Her passion shines in the community she’s built, bringing the Western lifestyle into a new era while inspiring and connecting couples and vendors.

Brittany Kerley

Equine Nutritionist | Mad Barn

Dr. Brittany Kerley, raised on California’s Central Coast, developed a deep passion for the Western lifestyle through hands-on experiences in livestock and horseback riding. While studying at Oklahoma State University, she pursued rodeo and animal research, later earning a Master’s and Doctorate in equine nutrition. Her research at Sul Ross State, Clemson, and the University of Kentucky focused on forage utilization and sustainable pasture management. Now an equine nutritionist for Mad Barn, she optimizes equine health and performance. Married in 2023, she plans to develop a Quarter Horse breeding operation and advocate for horse well-being.

Casey Sellers

College Rodeo Coach, Horse Trainer, Rancher | Gillette College Rodeo

Casey Rae Sellers, daughter of Dan and Brandy Reimler, grew up on a fourth-generation ranch near Gillette, Wyoming, developing a deep love for the Western lifestyle, rodeo, and ranching. After graduating high school in 2014, she attended Gillette College and the University of Wyoming on rodeo scholarships, qualifying for the CNFR five times in multiple events. She earned a Master’s in Animal and Veterinary Science, focusing on Ruminant Nutrition, and began coaching rodeo at UW in 2020. Now at Gillette College, Casey continues to compete professionally, raise performance horses, and live on her family’s ranch.

Chyanna Black

Co-Founder | Ranchers Helping Ranchers

Chyanna Black, co-founder of Ranchers Helping Ranchers and Executive Director of the Panhandle State Foundation, grew up in Colorado with a love for horses and rodeo. A graduate of Oklahoma Panhandle State University with two bachelor’s degrees, she balances her Western roots with a thriving career. Since 2022, her team has secured a $930,000 scholarship endowment for agriculture students, and she serves as the Women in Ag advisor. Chyanna also volunteers with the Guymon Pioneer Day Pro Rodeo Committee, competes in rodeo events, and runs a laser therapy business for horses, supporting her community and Western lifestyle.

Claire Johanson

Fashion Designer | Double D Ranchwear

Claire Johanson is a creative force behind the iconic Western brand Double D Ranchwear. Raised in Bandera, Texas, she was inspired by her family’s deep ties to rodeo and horse racing. Watching her mom select cowboy boots and turquoise jewelry sparked Claire’s passion for design as a form of self-expression. A graduate of the University of North Texas, she brings her vision to life at Double D Ranchwear, blending Western heritage with modern fashion. Claire’s journey from small-town Texas to the fashion world inspires others to pursue their dreams.

Emily Melchior

Outcomes Research | Zoetis Inc.

Dr. Emily A. Melchior, Ph.D., is a leader in animal science specializing in ruminant nutrition, health, and applied statistics. Her early FFA involvement sparked a passion for the beef cattle industry. Emily earned her Ph.D. from New Mexico State University, researching vaccination impacts on cattle performance, alongside an M.S. from the University of Tennessee and a B.S. from Berry College. At Zoetis Inc., she supports global cattle research, while mentoring young professionals and serving on the American Society of Animal Science’s National Board. Emily’s work, backed by $170,000+ in grants, drives livestock health and sustainability in Western agriculture.

Emma Grotting

Farm and Ranch Attorney | Eggleston King Davis, LLP

Emma Grotting is a Farm and Ranch Attorney and first-generation cowgirl whose love for horses and the Western lifestyle has profoundly shaped her life. Her passion began in the Minnesota 4-H Program and continued at Iowa State University, where she studied agricultural business, animal science, and competed in the rodeo program. At Drake Law School, she earned an agricultural law certification and published research on the BLM’s Wild Horse and Burro Program. Now based in Texas, Emma protects farmers, ranchers, and equine professionals, always making time to ride and compete in barrel racing.

Heather Welper

Production Manager | Cultivate Agency Inc

Heather Welper, a first-generation cattlewoman from Valley View, Texas, discovered her passion for the stock show industry through her involvement in FFA, 4-H, TJLA, and the Texas Junior Red Angus Association. A graduate of Tarleton State University, she is the Production Manager for Cultivate Agency Inc., helping agriculture companies communicate their missions effectively. Heather also co-owns 3B Magna Wave and Two C Livestock North, serves as an agricultural content creator, and occasionally judges cattle and showmanship. Alongside her husband, she mentors 4-H and FFA members through their show cattle operation, inspiring future generations.

Jenna Kari

Creative Specialist & Lead Photographer | Westmoor Manufacturing

Jenna Kari, Creative Specialist and lead photographer for Westmoor Manufacturing, makers of Panhandle Western Wear and Rock & Roll Denim, was raised on a third-generation cattle ranch in South Dakota. Her deep connection to the Western lifestyle and passion for visual storytelling led her to earn a Bachelor’s in Graphic Design from the University of South Dakota. After graduation, Jenna moved to Texas to pursue her dream career. At Westmoor, she manages creative projects for both brands, blending authenticity and artistry. Jenna also runs her freelance business, Jenna Kari Design + Marketing, promoting the Western lifestyle she loves.

Julia Dondero

Director of Communications | International Professional Rodeo Association

Born with a deep love for the Western way of life, Julia Dondero shares its stories as a Western sports journalist and marketer. As Director of Communications for the International Professional Rodeo Association (IPRA), she creates campaigns to grow rodeo’s reach. Julia also contributes to events like Bob Feist Invitational Week and writes for Western Horseman, COWGIRL Magazine, and the World Champions Rodeo Alliance. A mentor to aspiring professionals, Julia supports young talent through her alma mater, the University of Idaho, and industry groups, fostering a community of strong, courageous cowgirls.

Kalyn Grokett

Brand Marketing Manager | Purina Animal Nutrition – Land O’Lakes

Kalyn Grokett grew up on a cow/calf operation, fostering a deep connection to ranching and its resilient community. This foundation drives her passionate career in agvocacy, spanning local to national platforms. A champion of the underdog, Kalyn distinguishes herself not only as a woman in a male-dominated industry but through her unwavering commitment to doing what is right over what is expected. Her dedication to serving her community’s needs has allowed her to make a meaningful impact, advancing the agricultural world and inspiring others with her determination and integrity.

Katie Roberti

Director of Communications | California Cattlemen’s Association

Katie Roberti grew up on her family’s hay and cattle ranch in California’s Sierra Valley, fostering a deep appreciation for ranching life. Determined to preserve California agriculture, she earned a Bachelor’s in Agricultural Communication from Cal Poly, San Luis Obispo, and a Master’s in Journalism from the University of Nevada, Reno. Katie’s career centers on using her multimedia skills to educate others about ranching families by sharing their stories. Her upbringing and education fuel her passion for advocating for agriculture and celebrating the ranching way of life.

Katie Shockley

Ag & Equine Pathway Coordinator | Laramie County Community College

Katie grew up on a farm and feedlot in Wheatland, Wyoming, immersed in the Western lifestyle through feeding cattle and showing livestock in 4-H and FFA. At the University of Wyoming, she discovered a passion for agricultural communications, pursuing internships with organizations like the Northern International Livestock Expo and UW Extension. In 2021, Katie earned her master’s in Agricultural Communications from Oklahoma State University. Now, as the Ag & Equine Pathway Coordinator at Laramie County Community College, she builds strong student relationships, connects them to opportunities, and works with stakeholders to enhance industry programs.

Lauren Kett

Co-Owner of The Spur Line | The Spur Line, Ranch and Pet Supply Store

Lauren Kett is the co-owner of The Spur Line, a ranch and pet supply store in Livingston, Montana. Originally from Dixon, California, Lauren’s passion for the Western lifestyle began through 4-H and FFA, which led her to earn a BS in Animal Science from Montana State University and an MS in Meat Science from the University of Nebraska-Lincoln. In 2021, she fulfilled her dream of owning a feed store, where she combines her love for agriculture with serving local ranchers and the community. Outside work, Lauren enjoys rodeos, photography, live music, and quiet moments with her dogs, coffee, and a good book.

Lauren Kimble

Manager of ProfitSOURCE Supply Chains | Select Sires, Inc.

Cruising feedlot alleys and calf nurseries from Washington to Texas to Ohio, few would guess Lauren Kimble didn’t grow up around cattle. Her journey into the dairy and beef industries began during her time at McGill University, working weekends on friends’ farms. After starting her career in row crops, Lauren shifted to bovine genetics while living on a Quebec dairy farm. With a Master’s in Reproductive Physiology from Virginia Tech, she now manages the ProfitSOURCE beef-on-dairy program at Select Sires, developing supply chain partnerships and leading her team. In her downtime, Lauren competes in National Cutting Horse Association events with her cutter, Toushay.

Linay Williams

Director of Strategic Marketing and Communications | Texas Tech Davis College of Agricultural Sciences and Natural Resources

Linay Williams, a wife, mother, and passionate agriculture advocate, lives with her husband and two sons in Quitaque, Texas, where they raise Angus cattle. As the Director of Strategic Marketing and Communications at Texas Tech’s Davis College of Agricultural Sciences and Natural Resources, Linay shares the stories of innovators shaping the future of agriculture. She is dedicated to elevating agricultural and Western communities and empowering youth through her work with PanTex Buyers Group. Motivated by her faith and family, Linay is committed to preserving Western traditions for future generations.

Mackenzie Kimbro

Sixth-Generation Cattle Rancher, Western Media Entrepreneur
Cola Blanca Productions, LLC DBA Roots Run Deep

Mackenzie Kimbro, a sixth-generation rancher, has gained extensive experience across all aspects of ranching, from infrastructure maintenance and cattle work to administrative tasks and natural resource management. Beyond ranching, she has built a thriving business, authoring the coffee table cookbook Roots Run Deep, Our Ranching Tradition and creating Western lifestyle content as a social media influencer. Mackenzie also produces and hosts a live talk show featured on the Cowboy Channel, Cowgirl Channel, and Rural Radio. As co-founder of Earn Your Spurs, Inc., she empowers ranch and rodeo youth to pursue agricultural careers and opportunities.

Meredith Halweg

Wyoming Board of Agriculture-Southeast Region | Wyoming Department of Agriculture

Meredith Halweg developed her passion for agriculture through raising and showing livestock in high school. She earned a Bachelor of Science in Agricultural Business from the University of Wyoming, where she was appointed by the Governor to the Board of Agriculture, representing the Southeast region. Meredith also serves on several boards, including Wyoming Women in Agriculture and the Mountain States Highland Cattle Association. She has worked with the National Bison Association, providing economic data and promoting bison policy, and aims to pursue a Ph.D. in Agricultural Economics to inform national agricultural policy.

Rachel Kokernak

Arena Event Coordinator | South Point Arena & Equestrian Center

Rachel Kokernak has been the Event Coordinator at the South Point Arena & Equestrian Center in Las Vegas, Nevada, for the past two and a half years. Known as one of the nation’s top equestrian venues, hosting over 46 weeks of Western sporting events annually, Rachel assists in planning and executing prestigious events like The Run for a Million, World Series of Team Roping Finale, and National Finals Breakaway Roping. She also manages the center’s website and social media platforms. A 2022 graduate of Colorado State University with a degree in Equine Sciences and Agricultural Business, Rachel’s lifelong passion for horses has placed her at the heart of the Western sports industry.

Rebel Sjeklocha

Podcast Host & Multimedia Producer | Nebraska Rural Radio Association/Rural Radio Network

Rebel Sjeklocha believes rural America is our greatest asset and finds joy in telling stories for the Heartland. A graduate of the University of Nebraska-Lincoln with a degree in Agricultural Communications, Rebel served as Miss Rodeo Nebraska in 2023, promoting the American cowboy and agricultural roots. Now a reporter for the Rural Radio Network, she delivers timely rodeo news and standings, hosting the “Nebraska Rodeo Update” and the podcast “Breaking the Barrier.” Rebel also cohosts “Building Nebraska,” spotlighting rural entrepreneurship. In her free time, she plays guitar, writes cowboy poetry, and works on the ranch.

Ryleigh Semanchik

Equine Nutrition Consultant | Bluebonnet Feeds and Animal Health

Ryleigh Semanchik is an Equine Nutrition Consultant for Bluebonnet Feeds and Animal Health. Raised on a row crop and horse farm in Northwestern New Jersey, she developed a love for horses and the Western industry. She attended Black Hawk College in Illinois, earning her associate’s degree while competing on the horse judging team. Ryleigh then earned a Bachelor’s in Animal Sciences from Oklahoma State University. Now based in Lubbock, Texas, she is pursuing a master’s in Agricultural Communications through Texas Tech University. In her free time, Ryleigh judges horse shows and enjoys hiking across the U.S.

Sarah McEntire

Owner & Founder | Cowboy Ware, LLC

Sarah McEntire’s journey has been deeply shaped by the Western industry. Raised in North Carolina by a reining horse trainer and cattle operator, she grew up immersed in equine and cattle cultures. Active in FFA and 4-H, she developed a strong work ethic and deep-rooted values. Sarah earned an athletic scholarship to Texas A&M University, contributing to the team’s National Collegiate Equestrian Championship. She is now pursuing her National Reining Horse Association judging card and founded Cowboy Ware, a proudly American-made Western clothing brand, while assisting her fiancé with ranch operations in Texas.

Shelby Shank

Field Editor | Texas Farm Bureau

Shelby Shank is the Field Editor for Texas Farm Bureau, sharing the stories of Texas farmers and ranchers through publications and digital platforms while supporting the organization’s social media efforts. Her passion for agriculture began in high school through 4-H and showing pigs, sparking her love for the Western lifestyle. Shelby earned her bachelor’s degree at Murray State University and a Master’s at Texas Tech University, focusing her thesis on trust and transparency in agricultural influencers’ social media. Outside work, she enjoys women’s ministry, Western novels, and time with her dog, Boots.

Taylor McNair

Deputy General Counsel & Public Policy Coordinator | Mississippi Farm Bureau Federation

Taylor McNair has made remarkable contributions to the Western industry and agriculture. As Deputy General Counsel and Public Policy Coordinator for Mississippi Farm Bureau Federation, she has championed critical legislation for farmers and ranchers. A farmer’s daughter, Taylor’s roots run deep in her family’s cattle, row crop, and custom feed operations. As Miss Rodeo America 2019, she served as the PRCA’s official spokesperson and was featured on Rodeo Queens. With degrees from Mississippi State and Mississippi College School of Law, Taylor mentors young women in agriculture and rodeo, reflecting her passion for advocacy and the Western way of life.

Terra Ochsner

Editor | Western Ag Reporter

Terra Ochsner is a Christian, mother, wife, rancher, and editor, balancing these roles with pride. As Editor of the Western Ag Reporter, she curates impactful stories for agriculturalists across 14 states while raising two children. On her husband’s fifth-generation ranch, Terra assists with everything from designing advertisements to tagging calves. Her faith in Jesus guides her daily life. Growing up in rural Colorado, Terra’s time in the saddle and exposure to her father’s grain business inspired her deep respect for the Western lifestyle and cultivated her passion for writing and agriculture.

Whitney Pittman Visser

Rancher/Entrepreneur | 4P Ranch

Whitney Pittman Visser has dedicated her life to agriculture and the Western industry. Raised in Minnesota, she participated in 4-H, high school rodeo, and Fellowship of Christian Cowboys, sparking her passion for sharing agriculture’s story. Whitney earned a Bachelor of Science in Journalism and Mass Communication from Iowa State University, with minors in Animal Science and Agriculture Business. Her career began as a farm broadcaster and now includes ranching with her father on their cow/calf operation. Recently, she co-founded The Burdock Agency, a marketing and media company serving rural and agriculture-focused clients.

Wrangler COWGIRL 30 Under 30, is presented by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, Durango Boots the Official Boot, and Montana Silversmiths the Official Jeweler and Girl Talk host for COWGIRL 30 Under 30
with Corral Boots, Double D Ranch, and Old Gringo Boots.

Follow along with COWGIRL Magazine on Facebook, TikTok, Pinterest, and Instagram and look for the “COWGIRL 30 Under 30 Class of 2025″ article in our March/April 2025 issue coming soon!