Author, Entrepreneur, Singer-Songwriter, Cowgirl
Adrian Brannan is a Billboard chart-topping singer-songwriter who is equally at home in the branding pen, onstage, or on a bucking horse. Brannan encourages women around the world through her weekly #DearCowgirl letters and through her recently released book, Dear Cowgirl: Letters to Women. Hailing from an off-grid cabin in the mountains, Brannan splits her time between touring, writing, performing, chopping wood, and taking care of her own small bunch of cows.

Journalist and CEO of Breaking Records Media
Alexis Bloomer is an award-winning journalist, entrepreneur, and author with extensive knowledge in the media field. Her accomplishments include hosting her own stage show, reporting live from red-carpet events, hosting her own talk show on SIRIUS XM, and more. Now, she interviews professional rodeo athletes and musicians on the Wrangler Network and runs her own media company.

Creative Director of Peyote Bird Designs
Amanda Alexander is a traveler, a storyteller, and a lover of artisan jewelry. She is the creative director of Peyote Bird Designs, a Santa Fe-based wholesale jewelry company specializing in native and American artisan jewelry. In her role, Alexander has migrated the Peyote Bird brand from private label to a leading industry standard. She has studied abroad in Costa Rica, Columbia, and Italy, and graduated from the University of Denver with a B.A. in Communication Studies and a minor in Marketing.

Motivational Speaker, Cowgirl
Amberley Snyder is a highly sought-after motivational speaker, who despite losing the use of her legs in an automobile accident 10 years ago, has continued to compete on horseback against all odds. In 2019, the determined horsewomen and entrepreneur was the subject of the biographical Netflix feature film, Walk, Ride. Rodeo.

Trick Rider, Trick Roper, and Western Performer
Brandi Phillips has served as the featured performer and lead trainer of the Riata Ranch Cowboy Girls, known worldwide for their Western performing arts including trick riding and trick roping. To date, they have traveled to 18 countries and across the United States to perform at some of the most prestigious rodeos and events in the world.

Stock Contractor
Fallon Wentz was born into the bucking-bull business and has helped her family raise, haul, and flank their bulls at PBR and PRCA events. Her family’s bulls have gone to the PBR World Finals for the past nine years, and to the NFR for the past three years. Apart from the bucking-bull scene, Wentz is a dedicated college student with a passion for Western fashion.

World Champion Barrel Racer
Hailey Kinsel-Lockwood is a record-breaking, back-to-back World Champion barrel racer with two World Champion titles in 2018 and 2019, two arena records (one being held at the Wrangler National Finals Rodeo), and a 2017 The American Barrel Racing Champion title. From a business perspective, she is covering all bases, having earned a Bachelor of Science in Agricultural Economics (Finance and Real Estate option) from Texas A&M University and garnering more than $800,000 in career winnings.

Professional Barrel Racer
Ivy Conrado-Saebens was born into the barrel-horse business. Traveling the world with her futurity-horse-trainer parents, Conrado-Saebens developed a passion for horses at a very young age. Though she took time off from barrel racing to compete in volleyball in the Junior Olympics four times, she could not deny her one true love. She turned her passion into a career and is now a four-time Wrangler National Finals Rodeo Qualifier, the 2019 Reserve World Champion, and the 2019 NFR Average champion with more than $718,000 in career earnings and multiple WNFR Round wins under her belt.

CEO/Owner of Denim & Velvet Marketing + Design Self-taught photographer Janzen Tew noticed the absence of a central hub for boutiques and brand owners to source everything from their logo and product photography to consulting and multi-media management, which led her to the creation of Denim & Velvet, a leading marketing and design company in […]

Digital Content Manager and Fashion Editor of COWGIRL Magazine
Jenna Link is the Digital Content Manager for COWGIRL Magazine and feels fortunate that a career and a passion have come together in a position that allows her to travel around the country, working in the industry that raised her. When she’s not doing COWGIRL things, you can usually find her on the back of a horse, running barrels, or roping steers, and heading to the next rodeo.

Cowgirl, Roper, Producer, and Assistant Rodeo Coach
Jordan Jo Fabrizio made history as the first ever World Champion breakaway roper at Cheyenne Frontier Days 2019. Jordan has a rodeo resume a mile long and has big goals as she represents herself and the sport of rodeo, specifically breakaway roping, with integrity and passion.

Producer of Western Sports Roundup and Athlete Relations Manager, The Cowboy Channel
Through Karlee Peterson’s daily TV show, Western Sports Roundup, she shares the news and updates of the Western world, along with never-before-heard stories of some of the biggest names in our industry.

Assistant Editor and Digital Editor at the Team Roping Journal
Kaitlin Gustave discovered her love for team roping at the age of 16 and never looked back. The young editor—a roper in her own right—graduated with a B.A. in Broadcast Journalism from West Texas A&M University where she competed on the rodeo team in team and breakaway roping. It was an opportunity to intern for Spin to Win Rodeo Magazine (now Team Roping Journal) that showed her she could turn her passion for the sport into a career.

Public Relations Manager for American Hat Company
“I wasn’t made to be a kept woman. I was made to WORK,” says Katie Armstrong, and that is just what she does. The Tarleton State University grad stays busy; she is always on the road, her inbox is always full, and she always has another project on the horizon. Armstrong has always had a strong work ethic—from putting herself through college on scholarships to interning with some of the top names in our industry—and she says that everything she has been working toward has finally paid off.

Rodeo Journalist
You may know her as the 2014 Team Roping Canada Champion, 2015 Miss Rodeo Canada, or from her work with the Canadian Professional Rodeo Association, but for the past two years, Katy Lucas has been the content editor for FloRodeo, where she creates entertaining and exciting content around 150 events livestreamed on FloRodeo’s website. Lucas also operates KT Rodeo Industries INC., where she helps rodeo competitors build skills to market themselves.

Western Lifestyle Host at The Cowboy Channel
Kirbe Schnoor has always been an advocate for the agriculture industry. Growing up raising Angus cattle and showing livestock, she later took a job in agricultural reporting and worked her way up to hosting a live broadcast show discussing the cattle market. Now she serves as the Western lifestyle reporter and agricultural host for The Cowboy Channel and RFD-TV. She is also hosting RanchHer, a new series that started in January 2020, focusing on women in the Western world.

Photographer and Owner of Kirstie Marie Photography, LLC.
Kirstie Jones is the owner and lead photographer of the boutique and fine-art equine photography studio Kirstie Marie Photography, LLC. A lifetime horse enthusiast, the Texas-based fine-art equine photographer has experienced firsthand the bond between a horse and a girl and strives to capture that special relationship for each and every client. Jones earned a BBA in Finance from the Neeley School of Business at Texas Christian University, where she rode as a scholarship athlete for the TCU Equestrian Team.

Madi Wagner Photography
Madi Wagner began her journey as a full-time wedding photographer two years ago. Since then, she has captured weddings and other memories for well-respected people in the Western lifestyle industry, including the Murray family, Matt and Cierra Triplett, and Jess and Hailey Lockwood.

Nashville Recording Artists
Madison Marlow and Taylor Dye, known as the award-winning Nashville recording artists Maddie & Tae, first gained wide attention with the release of their first hit single, “Girl in a Country Song,” and their string of hits has continued to grow. As business partners, the dynamic duo has earned its chops when it comes to the strategy of a successful musical brand. Read Maddie & Tae’s full story in the feature by Wendy Wilkinson starting on page 50.

Student and Breakaway Roper
Mentored by her father, saddle-bronc rider Mike Outhier, Madison started her rodeo journey before she could walk. Her rodeo journey led to her becoming the first breakaway roping champion at RFD-TV’s The American in 2019, lighting a path for the burgeoning timed event that is breaking barriers for women in professional rodeo. Outhier and her family raise their own horses on their ranch in Utopia, Texas.

Horsewoman
Madison Shambaugh, nicknamed “Mustang Maddy” from her work with wild horses, teaches compassionate horse owners to connect with their horses and solve behavioral issues without force through her Horse-Human Connection Academy (HCA). Shambaugh is passionate about advocating for training methods that are based on compassion, understanding, science, innovation, and mindfulness.

Horse Trainer, Stock Contractor, Event Director of Art of the Cowgirl
Raised by horse trainers Curt and Tammy Pate, Mesa Pate was instilled a passion for all animals at a young age. At 17 years young, she became involved in the bucking bull industry and had early success with some very talented animals. Fast-forward to the present, and she is still involved heavily in the bucking bull industry, as well as the reined cow horse industry. Pate and her mother produce Art of the Cowgirl, an annual gathering that celebrates cowgirls and their contributions to the Western lifestyle and culture.

Founder & Creator of McFarland Productions
Enamored with the cowboy lifestyle, Natalie McFarland turned her lifelong interests and passions into a career when she founded McFarland Productions, a marketing company rooted in the Western industry. McFarland loves that her work takes her all over the world, traveling to ranches and locations while telling stories about amazing people and companies in the Western lifestyle.

Founder & Creator of McFarland Productions
Enamored with the cowboy lifestyle, Natalie McFarland turned her lifelong interests and passions into a career when she founded McFarland Productions, a marketing company rooted in the Western industry. McFarland loves that her work takes her all over the world, traveling to ranches and locations while telling stories about amazing people and companies in the Western lifestyle.

Stock Contractor
Paige Stout has raised bucking bulls alongside her family for over 15 years. When she was 10 years old, she bought her first bull and started in the youth futurities. After a big win in her final year of competition, she set her eyes on the Professional Bull Riders (PBR). Within a few months, she was invited to haul five of her very best bulls to the PBR in St. Louis, MO. Stout has been a stock contractor for the PBR for seven years and has been honored to have at least one of her bulls selected for the PBR World Finals in five of those years. Stout earned a bachelor’s degree in nursing from Texas Tech University and works as a registered nurse.

CEO of Rodeo Quincy
Quincy Freeman-Eldridge grew up in rodeo and graduated from California Polytechnic State University with a degree in Agricultural Communications. Post-grad, Eldridge designed lines for Ariat International and Wrangler, and eventually founded the Western brand Rodeo Quincy, which can be found in more than 300 stores across the United States.

Entrepreneur and Horsewoman
Reata Brannaman grew up on her family ranch raising and training horses. She spent her childhood traveling around the country helping her father Buck Brannaman put on horsemanship clinics and riding every kind of horse imaginable. In high school, Brannaman bought her own stallion and began raising her own line of ranch horses; it was this big step that launched her into the world of marketing and selling ranch horses to the public. While attending Montana State University for her degree in marketing, she began to teach the colt-starting program for the university.

Former Digital Marketing Manager & Fashion Editor of COWGIRL Magazine
Samantha Crowley graduated from Albright College with a B.A. in Fashion Merchandising and dreamed of working at a magazine. As the Fashion Editor for COWGIRL Magazine, she uses her degree to its fullest potential, styling fashion shoots, reporting on trends, and building relationships with some of the most important brands in our industry.

Content Creator, West Desperado
Shaley Ham is a full-time tax accountant with a love for the Western lifestyle. After getting noticed for her fashion posts on social media, she developed a marketing business based on Western fashion and lifestyle brands. Ham is one of the Western industry’s most sought-after influencer, racking up assignments and deals with brands such as Wrangler and Pendleton.

Event Marketing Coordinator at The Cowboy Channel
Taylor Gilkey has played various roles within the Western industry and currently serves as the event marketing coordinator at The Cowboy Channel. Whether it’s teaching interns how to cover rodeo by way of social media, coordinating fashion shows, or photographing horses, her passion for the Western way of life knows no bounds, and that is truly the foundation of her success.