“Growing up in a small rural community southeastern Ohio, Erin DeLong graduated with degrees in Marketing and Public Relations, and has been the Marketing Manager for Rocky’s Western Division, Durango Boots, for over five years. Erin is a part of our COWGIRL Magazine 30 Under 30 collaboration. Tuning in from her home state of Ohio, which is also the home base of Rocky Brands – we are excited to chat about marketing and Durango boots.

“With beautiful rolling hills and a lot of outdoor activities that people from even out of the country do in Ohio, it is a great spot for their brand portfolio with Rocky Boots.

“Rocky Brands has Rocky Boots and they acquired Durango Boots and Georgia boots a few years ago, creating three wholesale brands under their umbrella. Most recently, they just acquired Muck Boots as well with their division under their corporate profile.

“Erin actually interned at Rocky before she graduated college during her senior year as it was just 20 minutes down the road from where she grew up. In fact, Erin had reached out asking for marketing with a public relations focus and there was, in fact, a chance! Erin was able to learn about the company in her niche.”

Listen to Erin’s episode here!

COWGIRL 30 Under 30 is sponsored by Wrangler, The Cowboy Channel, Montana Silversmiths, Durango Boots, Charlie 1 Horse Hats, and Cavender’s.

Make sure to follow That Western Life on Facebook, Instagram, and Twitter so that you can engage with our guests before they come on the show! Read more on the blog at That Western Life.

Listen to Julia Ayres’ episode, Marketing Manager and Sales Operations Manager for Twisted X, here!