Peyton Bennight has been the Rodeo Specialist and Marketing Specialist for YETI for just over three years and she calls her transition to the position a “God thing.” Working with the rodeo and ranch sponsorships, as well as digital assets that they use in the rodeo and ranch community to ensure that they are authentic to the brand.

Keeping a finger on the pulse of the trends in the industry and being a part of the community that they are trying to market too. If you are detached, you are going to fall behind on what you are doing. Yeti has done a great job of connecting with individuals that are authentic in the spaces from the get-go from hunting specialists, fishing specialists, rock climbing specialists and more. Having these experiences in these industries before taking on their role in the space.

“The people. Also just being able to still be able to be involved in rodeo without necessarily driving up and down the road 365 days out of the year with a horse,” says Peyton. While she’s not saying that she doesn’t dream of doing that, but she’s always thought that she would have a simple hometown job and this position has changed her life by connecting her to places that she’d never travel to on her own.

“Attending some of the greatest rodeos in the world and interacting with new people from all over that have the same passion for the same industry, getting to see their style and take on it, is a really rewarding component of the job. The constant wanting to learn more and more for something that you are so in love with and passionate about.”

Listen to Peyton’s episode here!

COWGIRL 30 Under 30 is sponsored by The Cowboy Channel, Wrangler, Montana Silversmiths, Durango Boots, Charlie 1 Horse Hats, and Cavender’s.

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Listen to Taylor Morton’s episode, Marketing Manager for Justin Brands, here!