From the cattle industry, to rodeo, and art, the Western way of life has always been the only way of life for Alexis O’Boyle. It was at the American Quarter Horse Association that she found her true calling in life: photography, journalism, and design work. She worked at AQHA for over 5 years, both in-house and as contract work. Alexis also spent 3 years with the Lazy E Arena in Guthrie, Oklahoma, where she managed any and all things marketing.

Future for women: “My vision for the future of women in the Western industry is to blur the line. What does that mean you may ask? I believe that women must be strong, yet forgiving. Positive, yet realistic. Knowledgeable, yet open-minded, hardworking, and willing to pause and listen to a story from “back in the day.” You never know when you might learn a bit of history that will come in handy for the future.”

@alexisoboyle

COWGIRL 30 Under 30 is sponsored by The Cowboy Channel, Wrangler, Montana Silversmiths, Durango Boots, Charlie 1 Horse Hats, and Cavender’s.